In public spaces, TV screens tend to be muted to stop sound from propagating throughout the space, which would make it unpleasant to visit and inappropriate to work in. Digital signage is rapidly expanding though, and with time, solutions will become more user-friendly. The only thing left for a great experience is the dimension of sound. That’s what Comptoir de l’Ours added by putting the sound back on while keeping a quiet, pleasant showroom, thanks to our directional sound technology.